Open for new partners. Agencies, studios and busy designers.

Your product design team, under your name.

I design SaaS, web and mobile products for agencies and studios. You deliver them under your brand.

5.0 on Upwork from 18 reviews, 2,100+ hours

  • Fintech
  • Crypto and web3
  • SaaS and B2B tools
  • Health and clinics
  • Education
  • Food and hospitality
  • IoT and smart farming
  • Social apps

Concept pieces made for this site. Partner work stays under NDA.

Which one are you?

I work behind three kinds of teams. Pick yours.

Your client never sees me.

White-label is the whole point. These six rules hold on every project, without you having to ask.

  • NDA before kickoffSigned before you share a single file or client name.
  • Your brand, your clientYou own the relationship. I'm part of your team.
  • I never contact your clientNot during the project, not after it.
  • Files live in your workspaceYour Figma, your Notion, your Slack.
  • Never in my portfolioYour projects never show up on Dribbble, in case studies or in posts.
  • On client calls as your teamOnly with your approval, and always under your company name.

Check my track record.

Seven years of product work. Partner work stays private, but my reviews and profiles are public.

7+ years designing digital products
10,000+ hours of product design for teams and clients
5.0 average rating from 18 Upwork reviews
1M+ views on my
Dribbble shots

Look, finding a UI/UX designer who just makes things look pretty is easy. Finding one who actually understands how design drives user behaviour, clicks, and conversions? That’s rare. He is the latter.

We’ve been working with him for a year now, and the reality is, he hasn’t just delivered screens—he’s delivered solutions. When we look at our user engagement metrics over the last twelve months, the trend is up. What we’re doing is working, and his designs are a huge part of that momentum.

Here is why he stands out:

  • He’s Hungry to Grow: This is massive. The reality is, nobody gets it perfect on the first try. What makes him great is his absolute willingness to learn. When we give direct, constructive feedback, he doesn’t get defensive. He absorbs it, frames it as a growth opportunity, and iterates fast to bring an even stronger solution to the table.
  • He Understands Intent: He knows that if a layout is confusing or a button doesn’t feel clickable, we lose the user. He blends strong design intuition with a practical, let’s-validate-it approach.
  • He’s a True Partner: He doesn’t just take orders. He challenges ideas and brings his own expertise to the table, making the whole team sharper.

My thinking is simple: if you just want a pixel-pusher, look elsewhere. But if you want a collaborative designer who focuses on clarity, user results, and is constantly improving his craft, hire him. We are incredibly happy with his work and look forward to keeping this momentum going. Highly recommended.

Upwork review ★★★★★ Long-term product design contract

I had the pleasure of working with him as a UI/UX designer for my startup. His expertise in user interface and user experience design was evident from the start. He took the time to understand our business requirements, and his designs perfectly aligned with our vision. His attention to detail and ability to incorporate feedback made the entire design process a breeze.

He delivered high-quality work on time and was always available for communication throughout the project. He was very responsive to our requests and always went the extra mile to ensure that we were satisfied with the final product. His designs have added significant value to our SaaS tool and helped us improve our customer experience. I highly recommend him for his exceptional work and professionalism.

Upwork review ★★★★★ Startup founder, SaaS tool

He is an amazing product designer. I had the pleasure of working with him over the past couple of years where he built our design system and token architecture, our landing pages, and several customer-facing user flows. He taught me a lot about design, craft, and how to better utilise Figma.

He consistently brings ideas for improving our design operations and is always looking for ways to make things better for users.

I’d recommend him to anyone who wants to work with someone who takes initiative, stays organised, and is genuinely good to have on a team.

LinkedIn recommendation Product team, two years together

Work I can show.

Personal and direct-client work, shared with permission. Partner work never appears here.

See all 21 shots ↗

What I design.

Product work from the first wireframe to the file your developers build from, or to a live website.

SaaS and web apps

Dashboards, admin tools and multi-step flows that stay clear as the product grows.

User flowsWireframesUIPrototypesSpecs

Landing pages

Marketing sites and launch pages with one clear goal, ready for Webflow, Framer or code.

ResponsiveHandoff

Mobile apps

iOS and Android apps that follow platform patterns.

iOSAndroid

Design systems

From a basic UI kit for one product to a complex, multi-brand system with tokens, variables and documentation.

Basic UI kitMulti-brandTokens

Vibe-coded UI fixes

Built it fast with AI tools and it looks generic or feels off? I fix the UI and UX of your vibe-coded app or design so it looks and works like a real product.

LovableCursorBoltv0

UX audits and redesigns

A clear list of what is hurting the product, then the redesign that fixes it.

AuditRedesign

Design to live website

I also build landing pages and marketing sites with Claude Code, ready to publish: SEO set up, fast to load, and tested on Google PageSpeed.

Claude CodeSEO setupPageSpeed 90+

How it works.

Five steps from the first call to the build.

  1. 1

    Intro call

    A 30-minute call about your client, the product and your timeline.

    You getYou learn if I am a fit before you spend anything.

  2. 2

    Brief and NDA

    We sign the NDA, then you share the brief, files and access.

    You getA written scope and an hour estimate.

  3. 3

    Design sprints

    I design in your Figma, use AI to explore more options faster, and post async updates you can forward to the client.

    You getMore directions in less time, reviewed on your schedule.

  4. 4

    Dev-ready handoff

    Components, tokens, states and annotated specs, walked through with your developers.

    You getFiles your team can build from.

  5. 5

    Support during build

    I answer developer questions and design the edge cases that come up.

    You getThe build matches the design.

AI in the workflow

I use AI to speed up research, layout variations and first-draft copy. Every final screen is designed, checked and handed off by me.

Simple pricing.

I only take hourly projects. You pay for the hours I work.

Hourly
From$25USD / hour

The final rate depends on scope and timeline. We agree on it during the intro call.

Try it firstStart with a paid 1-3 hour test project at 50% off before you commit to anything bigger.
Book an intro call
  • NDA and white-label terms on every project
  • Design in your Figma, under your brand
  • Async updates you can share with your client
  • Dev-ready handoff and support during the build
Capacity
3+ hours a day for your projects
Start
As soon as you are ready
Payment
Through Upwork or invoiced directly

Questions partners ask.

Will my client know about you?

No. I work under your brand, in your files and your tools. If I join a call, I join as part of your team. I never contact your client, during or after the project.

Do you sign NDAs?

Yes, before kickoff and before you share anything. I can sign yours or send a simple one of mine.

What's your time zone and availability?

I work from Makassar, Indonesia (UTC+8) with a flexible schedule, so I can line up with your time zone for calls and reviews, whether your team is in the US, Europe or Asia.

Which tools do you use?

Figma for design, prototyping and handoff, including variables and Dev Mode. FigJam for flows and workshops. AI tools for research, variations and first-draft copy, and Claude Code when I build the site too. I work inside your Slack, Notion, Linear or Jira.

What are your turnaround times?

It depends on the scope. After the brief, every project gets an hour estimate and a date for the first draft, so you can plan your client timeline around it.

How do you hand off to developers?

Dev-ready Figma files: components with variants, tokens as variables, every state designed, and annotated specs for spacing and behaviour. I walk your developers through it and answer questions during the build.

Can you join client calls?

Yes, but only with your approval. When you ask me to, I join kickoffs, reviews and workshops as a member of your team, under your company name.

Can we start with a small test?

Yes. We can start with a paid 1-3 hour test project at 50% off my hourly rate, so you can see how I work, how I communicate and how the files look before you plan anything bigger.

How much does it cost?

I work hourly, from $25 USD an hour. The final rate depends on scope and timeline, and you get an hour estimate before we start.

Bring me your next client project.

Book a 30-minute intro call. You will know by the end of it whether I am the right fit.

Prefer email? alwihesa@gmail.com